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Wednesday, November 26, 2014

PSG: ibrahimovic, a blow to three bands?

Out of contract with Nike, Zlatan Ibrahimovic played in Adidas Tuesday night against Ajax in the Champions League. One way to PSG star to raise the stakes between the two great rivals of the football market?




He had practiced eye photographers Team to identify an amazing dress detail in the holding of Zlatan Ibrahimovic Tuesday night at Parc des Princes. Against Ajax in the Champions League (3-1), the PSG star and former face of Nike wearing Adidas shoes. Cleverly masked, certainly, but not enough that our experts do not identify Adizero F50.

The rumor of a stable change had already swelled the evening Ibra return to competition on November 9 against OM (2-0). That evening, the great Swedish had worn anonymous Nike, far from the most technical models with flashy colors which he was previously the standard bearer. "Question of comfort after his heel injury," we had then explained essentially a brand spokesman in places. Except that two days later, when asked at a press conference in Stockholm at the rally of the Swedish selection, the person had given a different explanation, which clearly question of money.

Nothing signed

"The contract has stopped there for about two weeks. Discussions are underway, he explained in reference to a two-year extension submitted by the American brand. For now, I have not signed any new contract. Today, OEMs pay you to carry their products. This is how it works. I am open to all proposals. Next, we need to find good shoes that fit you. "His choice to wear Adidas seems at least attest to the difficulty of the negotiations with Nike. Does this mean the sign that after eight years of loyalty, Ibra is about to switch from its German rival?

"To the question" Zlatan has he signed with Adidas? ", The answer is" no, "assured us Emmanuelle Gaye, the spokesman for the brand with the three stripes on Tuesday morning. This is a free man. We are absolutely delighted that he has chosen Adidas. But this is not the first time a player door without being under contract. It happened with Anelka or Ben Arfa for example. "If there is no contract, discussions are they running? "Our rule is very clear, closes our interlocutor. We never comment on any discussions with the athletes. "

Thank you in the war being waged without the two rivals on the football market (Nike claims the top spot since September, Adidas strongly denies having lost its leadership in the market), retain or pin the top of Ligue 1 player is a significant marketing challenge. Is one last question, the compatibility of an agreement with another brand Nike to showcase a PSG player leaning against the US brand (30 million euros per season until 2022). Although cohabitation are many examples, including Paris (Lavezzi plays Adidas), a divorce Ibra - Nike could blur the club communication.

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